Our personal brand is out there, whether or not we take control over guiding it. It starts with taking your passion, your motivations and your purpose and aligning them with your expertise. Branding happens internally at your organization as well as externally within the industry. What is your current brand? What would you like for it to be? During this keynote, we will discuss ways to:Reflect on your current brand and where you want to take itEmbrace your uniqueness and authenticityUse social media to position yourself as an expertYou�ll create an action plan at the end of this session to continue moving you in your desired direction.